are comments that the media has published recently on the
field of coaching:
"The hottest thing in management today is
the executive coach."
part therapist, part consultant--and they sure know how to
succeed in business."
THE WALL STREET JOURNAL:
"Career management coaches...can identify missing skills
or style difficulties and offer pragmatic tips..."
MONEY: "A coach may
be the guardian angel you need to rev up your career."
HARVARD BUSINESS REVIEW:
"The goal of coaching is the goal of good management:
to make the most of an organization's valuable resources."
NEW YORK TIMES: "...other
companies offer coaching as a prerequisite...in the understanding
that everyone has blind spots and can benefit from a detached
LOS ANGELES TIMES: "Boomers
find the budding profession can help focus them on business
and personal growth."
EXECUTIVE FEMALE: "Coaching
is having a dedicated mentor; it's getting knowledgeable support
and encouragement and a new way of looking at things when
you need it."
INDUSTRY WEEK: "The
benefits of coaching appear to win over even the most cynical
clients within just a few weeks."
TRAINING MAGAZINE: "Executive
coaches are a hot new industry and a sign that you have truly