These are comments that the media has published recently on the field of coaching:

FORTUNE: "The hottest thing in management today is the executive coach."
NEWSWEEK: "They're part therapist, part consultant--and they sure know how to succeed in business."
THE WALL STREET JOURNAL: "Career management coaches...can identify missing skills or style difficulties and offer pragmatic tips..."
MONEY: "A coach may be the guardian angel you need to rev up your career."
HARVARD BUSINESS REVIEW: "The goal of coaching is the goal of good management: to make the most of an organization's valuable resources."
NEW YORK TIMES: "...other companies offer coaching as a prerequisite...in the understanding that everyone has blind spots and can benefit from a detached observer."
LOS ANGELES TIMES: "Boomers find the budding profession can help focus them on business and personal growth."
EXECUTIVE FEMALE: "Coaching is having a dedicated mentor; it's getting knowledgeable support and encouragement and a new way of looking at things when you need it."
INDUSTRY WEEK: "The benefits of coaching appear to win over even the most cynical clients within just a few weeks."
TRAINING MAGAZINE: "Executive coaches are a hot new industry and a sign that you have truly arrived."